(Shelley Zalis) You own your voice and you own your strength and you own your value and you know your worth.

♪♪♪ (Maria Silva) It is the Annual Women Walk the Floor Tour here at CES.

Check this out.

300 women and some men, as well, here, all part of The Female Quotient Equality Lounge here at CES.

And I'm so proud and honored.

We're going to meet her real quick.

Shelley Zalis, who is the Founder and CEO of The Female Quotient.

She started this 11 years ago, and it has grown.

And speaking of her, the chief troublemaker, right?

Shelley, I love this.

This is so exciting.

Tell me what's going on.

Hi, everyone.

Are you having a good time?

[cheers and applause] Bienvenidos a Las Vegas; welcome to Las Vegas.

Everyone, welcome.

You're no stranger to being here.

You started this, what, 11 years ago?

To see how it's grown, that must be so heartwarming.

(Shelley Zalis) We say it's power of the pack.

A woman alone is power.

Collectively, we have impact, and this impacts change.

We ain't invisible here.

I mean, this is where the power is, and it's the power of women.

-And let's talk about how all of this came about, how it all started in a hotel room.

-It's true.

I wanted to go to CES.

I was tired of being kind of an "only and lonely" in an ocean of men.

Not that that is a problem, but where are all the women?

And so I invited five girlfriends.

I said, let's walk the floor at CES.

If you know other women coming, please invite them.

And 24 hours later, 50 women showed up, and we walked the floor.

And two remarkable things happened: One, every single guy's head turned, like, Where the hell did you all come from?

-And what do you call it, the whoosh?

-It was a whoosh moment, that is for sure.

And the second was, we were all like-minded, you know, sharing experiences and lived experience and talking imposter syndrome and work-life balance and the power of business and the power of purchase and that we're all those women, and it was time.

And so that's really how the girls lounge started.

The opposite of boy is girl.

The opposite of club is lounge.

There's a boys club, there's a girls lounge.

-We'll talk about the Equality Lounge in a moment, but let's talk about this walk.

Again, you are getting ready to hit the floor.

-We are so excited.

It's like, let's go!

And for women that have been here for 10 years with us, it still is that wow factor, because we keep growing.

And people for the first time, it's like, tell me something, I might not remember it.

Teach me something, I may not learn.

Make me feel something, I'll never forget it.

What everyone here will experience is that feeling, that heartbeat, ba-boom, ba-boom.

I can assure you that every single man, woman, leader in this space is going to feel that heartbeat, and it happens every single time.

-Shelley, can I tell you, they call me "Hands Over Heart Girl," my friends, because I put my hands over my heart.

And this is definitely one of those moments.

You see my big smile.

Let's talk about some of the wonderful panels that you have some Vegas connections as well.

-We have panels.

As soon as we leave here, Tuesday afternoon all through Thursday, we have the CTA brunch, which is pretty remarkable, too, with 500 women coming.

And you know, we've created a space which is now way bigger than we've ever had so that everyone can bring their meetings, their friends, and no one is left behind.

I say, the minute you walk in the door of the lounge, it's so welcoming for everyone.

It's unbatched space.

You get a hug, hello, and a yes.

And 10 new friends.

-Hi.

I am Nikki Fargas.

I am the president of the two-time World Champions Las Vegas Aces.

[cheers and applause] I think for us, as the Las Vegas Aces, we've been able to partner with brands that believe in what we're trying to do here.

And that's not just for women to, hey, I have a seat at the, at the table.

No, it's for women to look at it as that, I'm going to own that table.

So just changing the narrative in that perspective.

Also, we don't look at our female athletes as female athletes.

We look at them as our number one stakeholder.

And in doing so, we look for brands that are aligned with making sure that we are promoting these women on all platforms.

-So then I know we're already excited to get going, but I do need to ask you, you said some phenomenal things in there when addressing this phenomenal crowd of women and men.

You also mentioned men are now part of this, which is so important.

-It's, you know, it's not about gender.

If you're in a position of power, use it.

Pull everyone else up.

When we help others rise, we all shine.

And it's our men, it's our women, and they're all just conscious leaders.

Function and act with intentionality.

-It's never too late.

That's one panels that I love.

We're seeing it at the Golden Globes with Demi Moore.

Pam Anderson was just here for her The Last Showgirl screening, and she talked about, both talked about knowing our worth.

Put down that measuring stick and really just keep going.

My mom, who had a 3rd grade education, would tell me [in Spanish] You're worth a lot.

-[in Spanish] (Gary Vaynerchuk) Yeah, I think age is one of the misunderstood variables right now in our society.

And I love this subject matter.

-But you know, all the things you say, like I say, 60 is the new 60.

It's not 60 is the new 40.

I'm happy to be 60, turning 63 in a month.

And I talk about my age because I am in a whole new chapter of my life, and in meaning and in why and in purpose and in value, and I have reimagined myself so many times.

-We have to go.

These boots were made for walking.

I'm gonna go walk with them.

♪♪♪