Ali: Las Vegas Legacy is made possible in part by Jaguar Land Rover Las Vegas and Desert Valley Audiology.

♪♪♪ The hotels were very, very supportive.

-We used boxing here to promote goodwill for the state as a whole.

-Boxing and Las Vegas go hand in hand.

-So the casino had never done the kind of action that it did.

♪♪♪ Las Vegas, Nevada: The entertainment and fun capital of the world, where the clock never stops and the doors never close.

(Mike Weatherford) Las Vegas always needed to be on the publicity radar and always needed to be out there as a destination and a place you want to visit and a place, you know, where things happen.

(Marc Ratner) When you have a big fight, the economic impact is unbelievable because let's say you have 20,000 people.

Well, maybe there's 20% local, the other 75% or 80% are tourists and tourism and they fly in.

They stay at hotels, they take cabs, and they take Ubers, and they buy drinks, and they buy food.

It's a very big part of tourism.

-The fight weekend would bring all these peripheral events, you know, comedians that appealed to the fight crowd or singers, and there would always be not just the fight.

There would always be a fight and then a concert here or a DJ set here after the show.

You could kind of see this kind of glom-on effect, this camp-on effect.

(Sig Rogich) Because it's an inexpensive special event all things considered.

You know, there's only two boxers.

You've got their crew, they're training, but when you compare that to other special events it penciled out well, and it became a money-making component for these casinos.

(Robert Arum) For the big fights, Nevada, Las Vegas, is still the biggest market.

Why?

Because the casinos will buy the tickets, the high-price tickets to give to their customers who will then drop money and gamble at the tables, and also now there's gambling on boxing, there always was, but never to the extent that it is now.

♪♪♪ (Demecina Beehn) We're currently in the Bellagio Gallery of Fine Art in the Leather Throwers exhibition.

We are celebrating the world of boxing through art.

In this exhibition we have artwork from artists from across the country and the world, and then several artists that are very important to art history such as Jean Michel Basquiat, Andy Warhol, Annie Liebowitz, who many know from her Vogue photo shoots and covers.

We also have well known contemporary artists such as Gary Simmons, Douglas Gordon and Jeffrey Gibson as well as Klaus Oldenburg who is one of the fathers of pop art.

This photograph is from 1966 at the Houston Astrodome.

It is a pinnacle point in Muhammad Ali's career where he fought Cleveland Williams and won very quickly with a technical knockout.

This piece is titled "Ali" and was done in 1977 by Andy Warhol.

Andy Warhol is well known for his portraits of popular figures, and Ali especially at that time was probably one of the most famous boxers in the world.

He has permeated every level of our society through his activism as well as his athleticism.

And for many artists, they tend to deal with subjects of popular culture, and who is more popular than Muhammad Ali.

♪♪♪ Ali: Las Vegas Legacy is made possible in part by Jaguar Land Rover Las Vegas and Desert Valley Audiology.