THE IKEA EFFECT ft. Joanna Hausmann!

Season 4 Episode 19 | 5m 49s  | Video has closed captioning.

In Psychology there’s this bias called the IKEA Effect – where people place a higher value on items they build themselves compared to items they did not construct. Since I’d recently ordered new furniture, I thought I’d put this IKEA Effect into practice.

Aired: 06/27/18

Rating: NR


Problems Playing Video? | Closed Captioning